Collections can be followed and posts within Collections that users follow will appear in their home feeds on Google+. After a user or Page creates a Collection, a Collection tab will appear on given profile. No doubt the new feature will get some love from marketers as well. Now brands and businesses will finally be able to create topic-based feeds on Google+. To do that previously, marketers would have had to create separate Google+ Pages for each topic or vertical, a step that few social media professionals were willing to commit to, but being able to give fans the ability to follow specific categories is a valuable feature. Get the full story at Marketing Land