The photographs are stitched together into 360-degree views using panoramic camera technology. Travelers can see the photos when they search for the hotel on Google Search, Google Maps, Google+, and Google Hotel Finder. They’ll be able to take the interactive tours on their computers, smartphones or tablets. “Photos are a critical component people rely on when researching hotels and ultimately deciding to book a hotel,” says David Pavelko, Travel Partnerships Director at Google. “To date, photo quality has been inconsistent and there hasn’t been any great innovation in this space.” Many hotels have virtual tours available on their website, but always been inconsistent or buggy. However, Google is taking the same popular steer view technology inside these hotels. Users can walk around some of the room and move around by clicking on the arrows we are all used to using in Google Street View. Get the full story at and Search Engine Land