This experiment could reduce impressions for lower ranking properties and may lead to a higher click volume on first position properties. This means that being in Position 1 is even more crucial, and we may start to see impression share drop for Positions 3 and 4 since they are hidden from users until they swipe left. For Koddi users, finding these properties is very simple and I would pay close attention to impression share and average rank on mobile, especially with default date shifts with hotel proximity to users. In the next few weeks, I think we can expect some moderate adjustments to the overall Google Hotel Ads experience as this new experiment gains or loses traction. Get the full story at Koddi