Between an uptick in mobile searches and the mainstreaming of intelligent assistants, voice dominated the search conversation this year. But it isn’t enough for brands to simply build an Alexa skill or think about a “voice strategy” if discoverability in general isn’t priority number one. Marketers need to be present at the moments when consumers are ready to know, go, do or buy something - and to be there to answer questions, whether by text or by voice. So, what do they need to know about the evolution of search this year? Here are takeaways based on Think With Google’s top search trends of 2017. Get the full story at GEO Marketing