Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. What I find most interesting about the announcement is the particularly muscular language Google uses in its webmaster blog to describe the change. Like any self-respecting Fed Chairman when speaking on monetary policy, Google tends to prefer opaque language when announcing the potential impact of its algorithm changes. Not this time: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” Get the full story at Social Media Today