A businesses’ photo that Google shows as their profile photos has always been a business’s most important photo, creating that critical first impression to the searcher. The reality has always been quite different. The image Google showed was actually determined by their algo and by their preference. If your choice was consistent with that preference your choice might have been left to stand. The only option open to the Hotel owner and any business for that matter is to make every photo at Google count and don’t count on that carefully chosen profile photo showing. And pray. Get the full story at Blumenthals