Businesses that don’t have the patience to wait for those features and instead jump into Google+ with a personal account will suffer a rather painful consequence; they won’t be able to migrate that personal accounts to a business profile. Google isn’t building a migration tool, and it says switching accounts manually could get messy. In an exclusive interview with VentureBeat, a Google spokesperson confirmed, “There will be a product very soon that has businesses’ interests in mind… We want to give them the features businesses expect and the features that can improve the sharing experience both for consumers and businesses.” While Google is mum on exactly what the business profiles will include, the spokesperson did say, “You can expect to see a level of analytics and measurement that you’d typically find in Google products as well as a nuanced approach to how things are shared. It encourages and enhances conversation, it doesn’t just put things in the stream.” Get the full story at VentureBeat