The Infatuation and Zagat will operate as two distinct brands, with individual platforms, and distinct purposes and points of view. Specifically, The Infatuation will retain its editorial-first focus, producing high quality, situational reviews and guides, while continuing its groundbreaking work in mobile and social media. Working within The Infatuation’s infrastructure and leadership, Zagat will expand user surveys and develop a new tech-driven platform that will create a stronger, more meaningful alternative to other crowdsourced restaurant reviews. The two brands will work in tandem to provide users quality and diverse options for restaurant recommendations. The Infatuation will introduce Zagat to its highly engaged, millennial audience and will leverage the social capital which they have earned since their launch nine years ago to help grow the Zagat brand. In addition, Zagat’s product offerings will be expanded internationally, to connect with communities abroad. Get the full story at The New York Times and The Infatuation