While Google has made clear its priority is “maximising the experience for the user”, its pursuit of creating an all-encompassing app that people can ‘have a conversation with’ raises interesting questions. What will be the impact on those many specialist travel companies specialising in delivering information to travellers in-destination, and does a more accurate Google Maps present new opportunities for start-ups? “What Google is trying to achieve is people talking to Google in a conversational manner,” said Bjorn Bringert, Google Search app engineering lead. Get the full story at Travolution