In this interview with Triptease, Terri guides us through the tricks for getting the best out of Google Search and Maps and focussing in on what really matters. Terri's top tips: - Use Google Analytics. It's free, simple and unlocks the door to so much information about your traffic and your audience. - Segment all this audience data with Remarketing Lists to tap into additional incremental traffic. - Optimise brand positioning. - Explore Dynamic Search Ads. They match more closely to the relevance of the search. Get the full story at Triptease