As to whether Google plans to forge deeper into the booking space, Heckman remained reserved. “Our master plan is to be the connector that builds awesome travel experiences, qualifies users and then sends them off to the right partners,” he said. Heckman seemed to downplay Google’s booking activities for hotels and airlines, including Lufthansa, Virgin America and Westjet. Travelers can book flights and hotels on Google without having to navigate to the airlines’ websites. Hickman, though, said he views Google as serving as the ultimate connector between travelers and the data they need, and that tools like voice-based assistance can help users quickly and precisely plan and book travel. Get the full story at Skift