Since the very beginning, Phocuswright has carefully tracked the evolution of Google travel products and their growing role in travel's search-shop-buy funnel. Phocuswright's 2017 deep dive on metasearch revealed two clear trends: - Google is gaining ground, but especially so in flights, where it appears to have overtaken Kayak in overall traffic and referrals. - Google Flights and Hotels send a great deal more traffic to airline and hotel websites than they send to OTAs. Get the full story at PhocusWire