When travelers search for hotels on Google, like “hotels in new york”, they can select the dates for their trip and see real-time room availability and prices right on Google.com and Google Maps. When they are ready to book, they will see Google Hotel Ads. These ads offer travelers either a deep link to your reservation page or the opportunity to book directly on Google. Since Hotel Ads offers a commission model, you can choose to only pay after a guest has booked -- and stayed -- at your hotel. To participate in Hotel Ads, you’ll need to provide your rates and availability to Google so we can display the most up-to-date inventory and prices to your potential guests. We’ve partnered with a network of authorized Integration Partners across the globe who can help you setup, launch and manage your Hotel Ads campaign. Get the full story at Google's Advertiser Community and Google Hotel Ads