Roberts revealed how Google itself thinks about how brand should execute a successful marketing strategy.This is based around four key factors that reflect where customers are in their purchase path: See, Think, Do and Care. While ‘Care’ relates to people who have already purchased, and ‘Do’ and ‘Think’ to people who are poised to purchase, it is at the ‘See’ stage were firms can build their brand. Roberts said the best way to do this was via audio visual channels with large audiences – he cited Google’s YouTube video sharing platform – and building content to engage with consumers. Get the full story at Travolution