Allegedly, Google is bidding against other AdWords customers for the top paid position in search results — and winning. Data from the Wall Street Journal suggests Google is buying millions of its own ads for products like Google Home and Chromebooks, and out-bidding competitors advertising similar products. Wall Street Journal conducted an analysis of 25,000 searches for various terms, and found that ads for Google products almost always showed up first. Here are some examples: - “Phones” – primarily led to ads for Google Pixel. - “Laptops” – primarily led to ads for Chromebooks. - “Watches” – primarily led to ads for Android smartwatches. Get the full story at Search Engine Journal and The Wall Street Journal Read also "Google’s travel search dilemma"