Why is Google removing the mobile-friendly label? According to Google’s own data, 85 percent of all pages it shows on its mobile search results pages are now mobile-friendly. So to declutter the results pages, it’s removing the label, even as it continues to use it as a ranking signal. The punishment for annoying interstitials - those annoying ads and announcements that take over the whole page and have the smallest possible button for dismissing them, which inevitably leads you to accidentally clicking on the ad even though you really didn’t want to buy a new car - will likely be bemoaned by bad marketers, but for users, it can’t come too early. Get the full story at TechCrunch and Google