His talk started off with giving a overview of Google's mission, and its focus on continuously organizing todays library of websites online. He also noted how the core principles for searching have also stayed the same, despite the overwhelming changes with technology. During the event, Ben noted three fundamental shifts in their thought process of how search should evolve, these being: - Searches that help guide users through a journey, highlighting and suggesting other pieces of content - Queryless searches that help surface relevant information - Better integration of visual content with plain text results Get the full story at Impact Read also "Google’s new search could significantly change content discovery"