Google dubs Google+ as a “project” rather than a product, stressing it’s part of making Google itself more social rather than being a standalone social network to take on Facebook. “It’s ‘Plus’ because it takes products from Google and makes them better and ‘project’ because it’s an ongoing set of products,” said Vic Gundotra, the senior vice president who oversees Google’s social products. But is it Facebook competitor, Search Engine Land asked in a follow-up question. Google emailed back: "No. We realize that today people are increasingly connecting with one another on the web. But the ways in which we connect online are limited and don’t mimic our real-life relationships. The Google+ project is our attempt to make online sharing even better. We aren’t trying to replace what’s currently available, we just want to introduce a new way to connect online with the people that matter to you." Get the full story at Search Engine Land