Of course, Google isn’t the only platform receiving growth in reviews. Facebook, with its encouragement of checking in to local businesses and requesting reviews from users afterward, saw an impressive growth in a similar time period to Google’s reviews explosion in 2016-2017. The data gathered certainly highlighted the growth of Google and Facebook in recent years, but it’s clear to see in the chart above that TripAdvisor, which focuses on hotels, restaurants and attractions, is no slouch. Businesses with TripAdvisor listings receive a much higher average number of new TripAdvisor reviews. In fact, the average business on TripAdvisor received 47.5 new TripAdvisor reviews, triple the number the average business on Google My Business received. This shows that there’s definitely still power in the niche. Get the full story at Search Engine Land