It is still early, and we will continue to look closely at the evolution of the performance of hotels with this change, but as of now several things are apparent: - Although impressions and clicks have dramatically increased for ranks 3 and 4, clicks still remain well below the volume driven by ranks 1 and 2. - Ranks 3 and 4 previously had much higher CTRs than ranks 1 and 2 because they were only visible to users who were actively engaging with the Local Universal element, and who were shopping around for the best rate or a familiar brand. Now that these two ad positions are more visible, it will be interesting to see what happens to the CTRs of lower ranks, which previously had too little data to analyze rigorously. - This change has the potential to make Local Universal a more competitive market, as there are now more positions that can drive significant traffic. Get the full story a Koddi