The potential implication of this is that hotels that appear towards the top of the search query are going to be more heavily favored by mobile users who don’t want to scroll through multiple pages. The new pricing call out is larger than before, giving more importance to the price of the hotel. This pricing scheme also displays strikethrough pricing on the main hotel listing screen (before getting to the meta auction), a user experience we at Koddi haven’t seen before. We know that metasearch users are very price sensitive, so anything that calls out lower prices or “deals” will likely see great success. The winners of this update will be any advertisers who are able to show rate advantages (member rates) to their users. This could cause problems, though, with rogue wholesalers who are undercutting the market. Get the full story at Koddi