It’s unclear if Discover will also draw on past searches, but people can pick topics that interest them to fill the feed. The recommendations won’t just be breaking news, either. According to Karen Corby, Google’s group product manager for search, the move will still serve up evergreen pieces of content that “aren’t new to the web, but are new to you.” Sound familiar? This version of Google starts to look a lot like parts of Facebook, Reddit, Twitter, and Pinterest. Google is morphing search into a Facebook-esque newsfeed. And word’s out that Instagram is testing a repost feature that’ll function just like Twitter retweets. We’re not that far away from a world where all major platforms have slightly different versions of the same features. Google Discover does have an important distinction, though: It’s still not social. You can’t like or retweet or upvote (for now). If you work for a publisher or a brand, that has its pros and cons. Get the full story at Contently Read also "Google announces raft of new features to celebrate its 20th anniversary"