Starting off with a personal story on how technology has raised consumer intolerance – knowing something (in his case, Uber) is there and not being able to use it because of government regulations in Germany, he said, “What you used to accept for 12 years suddenly becomes intolerable.” He then went on to share how the world was going mobile. Between last quarter 2015 and first quarter 2016, there’s been an almost 40% increase in mobile searches in travel, mobile’s share of visits to travel sites increased to 40%, there’s been a continual decrease in time per visit on travel mobile websites and there’s been a 10% increase in mobile conversion rates on travel mobile sites. What this was doing was creating more micro-moments. He then went on to list everything Google was doing to capture every one of our micro-moments in travel – so that it can become our personal travel assistant. Get the full story at Web in Travel Read also "Responses to Google's Travel plans - bad news, they can go wrong and transformational" at Web in Travel