In typical Trump form, the blustery builder welcomes visitors to the his travel website with some of his trademark bravado. "There's nobody better, there's nobody even close," Trump bellows.

Promising "travel, Trump-style," the Web site casts the big-haired star of "The Apprentice" in his latest role - as a travel agent doling out deals and tips on hotels and destinations.

It also puts The Donald, whose site is powered by, in the middle of the estimated $74 billion online travel market with companies like Orbitz and Expedia.

Henry Harteveldt, a vice president of travel research at Forrester Research, said is just a "vanity website" that's unlikely to knock out competitors. "It's a fun project," Harteveldt said. "It certainly is in keeping with his image."

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