Sales reps are infamous for detesting new leads that come from website forms. Which explains why so few of them are followed up on properly...

Here's a new Case Study about a smart automated email campaign that the marketing department at HouseValues.com invented that helps winnow leads into eager hand raisers versus tire kickers. The reps adore it. (When was the last time a rep told you he adored your marcom?)

Plus, a 'drip' campaign keeps the rest of the leads warm for up to a year until they're ready to convert.

Get the full story at MarketingSherpa.com