Sales reps are infamous for detesting new leads that come from website forms. Which explains why so few of them are followed up on properly...

Here's a new Case Study about a smart automated email campaign that the marketing department at invented that helps winnow leads into eager hand raisers versus tire kickers. The reps adore it. (When was the last time a rep told you he adored your marcom?)

Plus, a 'drip' campaign keeps the rest of the leads warm for up to a year until they're ready to convert.

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