6-million funding round to increase its level of awareness, and improve its technology.

ArrowPath Venture Partners and FA Technology Ventures led the round Thursday, Groople’s third and largest. Groople focuses on easing travel-based transactions for groups by providing one-stop shopping for hotel bookings, airfare, and other forms of transportation.

While some of the cash from the round is earmarked for marketing to leisure and business customers, the Denver-based company mainly plans to use the money to overcome its larger hurdle to success.

“It’s really the technology right now,” said CEO Mike Stacy. “If we do this well, and we create a great customer experience, the customers are going to find us. There’s no question about that.”

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