Hotel executives speaking during the 6th annual Hotel Data Conference described a number of changes in the dynamics of the group travel market. “We’ve seen some substantial shifts in the market,” Michael Dominguez, senior VP of corporate sales for MGM Resorts International said. “Meetings are about a half-day shorter than they were, and if you look at the breadth of the hotel industry that’s a lot of roomnights. Meetings are ending at noon or 1 o’clock instead of 5 p.m. so attendees can get home the same day instead of spending another night in a hotel.” As meetings business grows, especially from smaller groups, hotel space utilization management has become more important, said Kate Keisling, lead consultant at IDeaS Revenue Solutions. “Meeting planner management has become very important for hotels,” she said. “It’s critical to know what the planner really needs in terms of space versus what they’re telling you they need.” Get the full story at Hotel News Now