The initial selection of seven different San Francisco expeditions released Tuesday meander from the city's beatnik bars to the weathered docks of the bay while regaling listeners with colorful tales about local lore. Each excursion costs $5. If Detour follows the course being charted by Mason, the audio tours will span the world within the next five years and the app will become a standard accessory for vacationers or city dwellers just looking for a fun way to learn more about where they live. "Most of the audio tours that exist today are about what's popular inside museums," Mason says. "So what we are trying to do is turn the world into a museum." Get the full story at Inc.com