Today, the company unveiled its new time-based deals feature, which allows businesses to offer coupons for specific days and times. Once the customer has purchased a deal, he/she can now make reservations through the Groupon mobile app or on Groupon.com. Since they’ve pre-booked appointments for a specific time, there’s no need for customers to present vouchers or mobile devices when the deals are redeemed. In a press release, Rick Bayless, owner of Frontera Grill in Chicago (one of the SMBs to pilot the new functionality), said that Groupon is "making it really easy for us to fill tables during off-peak times, which generates more revenue for the restaurant and gives us more opportunities to attract new customers and turn them into lifelong fans." Currently, Groupon is only offering time-based deals at restaurants. Marketing consultant Craig Jacobson says that the new offering is "a clear winner" for businesses participating in the program. He also believes other SMB owners and consumers could benefit. Get the full story at ClickZ