For Expedia, the program is a way to align with a resurgent travel agency community and for agents, it offers access to Expedia’s global inventory along with TAAP-only deals and tools. Travel Market Report spoke with Lossing about TAAP, its relationship with agents, and recent developments in the program. Why would an agent want to register with TAAP? Lossing: For one, agents have access to our global inventory. If a customer comes to an agent and says they can get a hotel cheaper on Expedia, the agent can offer those same rates. We offer an itinerary builder that agents can easily use through the GDS. We recently introduced TAAP-only deals. As soon as agents log in they see these deals. Those deals are in addition to our In The Know program where we send out eblasts to TAAP partners alerting them to promotions. If a client finds a better rate for any booking within 24 hours, we will match it. We attend agent conferences and partner with ASTA, NACTA and other agency groups to sponsor seminars and other educational programs. Get the full story at Travel Market Report