Guardian Unlimited rolled out its new travel site today, the first part of a major rebuild and redesign of the entire GU website network.
The redesigned site reflects the layout of the print newspaper's Berliner format with a strong focus on clarity, wider pages and photographic content, and much of the new structure is built around content tagging.

Search results have been improved by hand tagging the archive of stories, and keyword-tagged adverts can be displayed alongside relevant editorial including comparison and auction tools for holidays.

Emily Bell, director of digital content for Guardian News and Media, said the travel site indicates the major changes to the GU network which will feature user-generated content heavily.

"Innovation, creativity and user-generated content are central to our online vision," she said.

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