Developed in conjunction with design professionals, the new ‘Next Generation’ guest experience for the Holiday Inn brand in Europe has been based entirely on guest input. Smart TVs in rooms enables guests to stream their content from tablets, laptops or mobile phones, and USB charging points feature in the bed side units as well as regular plug sockets. IHG Rewards Club members will be able to check in through the IHG App or online prior to arrival and shown their room location via tablet screens. Wi-Fi will also be included as part of the room cost. It’s not a disconnection from hospitality though, as guest feedback indicated a strong need for a more personal checking-in experience, breaking down the physical barrier of a desk and opting for individual “pods” instead. Get the full story at Hotel Designs