On Twitter, Kawasaki told the ballroom overflowing with attendees, "nobodies are the new somebodies." He praised the democratization that exists on the site. "Whether you are Steve Jobs or LonelyBoy15, you get 140 characters," he said. Plus, Kawasaki said, it's free.

"Twitter is the most powerful marketing tool since probably TV," Kawasaki stated, before outlining the three generations of online marketing:

Version 1 of online marketing involved Web sites;
Version 2 centered on blogs; and
Version 3 is Twitter.

Kawasaki revealed to attendees the crux of his success on Twitter. Some of it is controversial, he said, but most of it can be achieved by anyone. Here are Kawasaki's 10 Steps to Twitter Success.

Get the full story at destinationCRM