h2c consulting, an independent firm specializing in hospitality distribution and e-commerce strategies, has launched the h2c MONITOR, a unique benchmark survey designed to provide distribution intelligence for the strategic planning process of hotel chains. The benchmark is targeted at senior managers of distribution, e-commerce, sales & marketing and revenue management seeking to compare their multi-channel distribution performance with peer European competitors.

The h2c MONITOR benchmark has been developed to fulfil the requirements of senior management and executives searching for distribution intelligence from a provider-independent market specialist. The core of the h2c MONITOR is delivering objective market information for the development of a hotel chain?s multi-channel distribution strategy. This clearly differentiates the benchmark from TravelCLICK?s product offerings or STR?s The Bench as these products either focus on the booking performance of a single property or do not consider specific market trends such as distribution costs, budget and resource planning on a hotel chain level. In conclusion, the h2c MONITOR is thought to fill the gap between property-level reports and macroeconomic studies.

Drilled down to the hotel chain's size, category and geographical region the h2c MONITOR will provide up-to-date market information including

- Distribution shares - direct & indirect, online & offline
- Distribution strategies - hotel chains in comparison
- Market trends - for budget planning & system investments
- Distribution costs - indicative overview

Geographical markets are constrained and include Europe as well as specific countries and regions of interest, among others U.K., London and Germany.

A similar but very basic benchmark covering some of the h2c MONITOR topics has been completed and the executive summary is available at h2c's website.

Distribution data will be sourced from participating hotel chains via h2c?s questionnaire, and the evaluation will include qualitative as well as quantitative distribution data and strategies. All information will be aggregated by h2c and reported anonymously according to market segments. Averaged figures of the respective segment will be reported in the benchmark report. With the results of the h2c MONITOR report hotel chain participants can compare their distribution performance with the market average, and align their distribution strategy accordingly. Key findings of online travel market research will be included in part for an even better understanding of the hotel chain?s performance in the European marketplace.

Being unique for European hospitality the h2c MONITOR will be conducted annually and start in October 2007. With the full report available by year end participants will receive more industry orientation for their planning process.

H2c is a provider-independent consultancy firm specializing in hospitality distribution strategies, and PhoCusWright?s European research arm.

Download the executive summary of the European Electronic Distribution Trends Survey (PDF 32 KB)

Related Link: h2c MONITOR