The amount of information available to travelers who are planning a business trip or a vacation today is astounding. Hospitality organizations must diversify their marketing content to cut through the competition and draw the most attention to their brand. One method that is growing in popularity is the use of online promotional videos. The statistics are compelling: 51 percent of leisure travelers, 69 percent of business travelers and 55 percent of affluent travelers watch online travel videos, all of which represent increases from the previous year. Producing travel videos may seem like a daunting task to some, but it can be a relatively inexpensive way for hotels to create content that grabs the attention of potential guests and, ultimately, drives direct bookings. To find out more, Software Advice surveyed consumers on their preferences for online videos, including on content and style. Get the full story at Software Advice