If a customer has access to Aces (the product is being slowly rolled out to users in DC, Los Angeles, New York, San Diego and San Francisco) the option to chat will show up on the bookings page starting on the morning of your hotel stay. Sam Shank, cofounder and CEO of HotelTonight, explained that talking to an Ace is supposed to be like asking travel advice from a friend who lives in a different city. Shank also mentioned that Aces are trained to look for context of the customer’s request – i.e offering different suggestions for a business dinner as opposed to a weekend getaway. TechCrunch had a chance to try out Aces in New York City. Here is there report. Get the full story at TechCrunch Read also "HotelTonight launching personal concierge"