Consumers have now learned to be vigilant for e-mail fraud. It’s great that they’re becoming savvy but it’s a bad sign for e-mail marketers. It signals an overall loss of trust in e-mail. Understandable.

Consumers have no method of safely identifying good e-mail from bad and most now assume a message is bad until proven otherwise.

There is no simple solution. E-mail continues to be a rich target environment for a daunting array of bad actors with too much time, motivation and technical know-how.

Mailbox providers spend millions protecting customer inboxes. Phishing has caused AOL, Microsoft and Google to cripple the functionality of high-volume commercial e-mail. No more images, no more links. Don’t even think about Javascript for adding more message functionality.

Has e-mail’s evolution as an ever more powerful medium come to an end? The ASCI text is right there on the wall!

Many in the e-mail space believe it’s time to take a new approach to the problem with a solution that can both return e-mail’s power and effectiveness, and provide consumers with a easy way to identify messages they can trust.

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