As travellers become more savvy and demanding, and more intermediaries such as online travel agents (OTAs) enter the field, your hotel must fight a more complex challenge to achieve the right mix of direct and third-party bookings. An economic downturn, especially in Europe, has only highlighted this by forcing hotels to expand their networks. It’s important to combat these challenges in a strategic manner, for the sake of revenue and the potential profitability of the property. Get the full story at SiteMinder