The event brought together over 100 hospitality guests and a panel of industry experts to discuss the technologies to invest in, the strategies to employ to drive revenue to their hotel, and how to stay on top of their customers’ minds throughout the traveler consumer’s path to purchase. Representatives from Major Hotel Companies, Google Experts, and Industry Leaders shared best practices, case studies, and trends for how to achieve success in 2015. The following are a few memorable quotes from the presentations. Isabelle Hawking, Head of Industry Travel at Google: - “Over 50% of travelers have no idea where they want to go when they think about their next trip.” - “85% of travelers don’t have a specific brand in mind when they start the travel planning process.” - “It was the year of mobile. It came and went and nobody did anything about it.” Get the full story at the HeBS Digital blog