The two companies collaborated to provide valuable insights on the industry’s latest innovations, tips on how to lower distribution costs, best utilize Google’s newest products, and steal market share from the competition and the OTAs. Following the overarching theme of “Direct Is Better,” experts from Google and HeBS Digital covered an array of pressing hospitality digital marketing issues. Speakers laid the groundwork for direct online channel success by offering insights on multichannel campaign execution, implementation of a ‘direct-website first’ marketing approach, and how to engage the travel consumer during each stage of their journey to a booking. Get the full story at HeBS Digital