Last week, HeBS Digital hosted its third webinar in its “Direct is Always Better” series: “Key Tools to Optimizing Direct Bookings and Lowering Distributions Costs.” Speakers from HeBS Digital discussed where the industry is heading in 2017: towards an inevitable decrease in occupancy in most major markets due to supply outpacing demand, Airbnb “stealing” demand share from hotels, and occupancy rates flattening - even declining (STR.) Here are the key topics covered in the webinar. Get the full story at HeBS Digital