The “End of Summer Check-Up” discussion focused on gained insights and notable digital marketing trends that made an impact on the hospitality and hotel industry in 2015 to-date, as well as upcoming trends through Q4 and into 2016. HeBS Digital was represented on the panel by Emily Ditman, Manager of Digital Marketing. Ditman presented on year-to-date digital trends, including the impact of mobile search on hotel website marketing. “I’m excited to have been a part of this panel of industry experts, highlighting some of the biggest trends and updates affecting hotel digital marketing strategies thus far in 2015,” Ditman said. “The session reviewed the best ways to capitalize on new trends and revenue-driving opportunities from now through the end of the year, while covering key components of a hotel’s 2016 digital marketing strategy.” Joining Ditman on the panel was Nicole Ferrer, Corporate Director of Sales & Marketing at Triumph Hotels, and Victoria Fabiana, Agency Development Manager at Google. Included among topics discussed and presented: - Overview of year-to-date digital events affecting the hospitality and hotel marketing landscape - Capitalizing on current digital marketing trends for revenue opportunities in Q4 - Digital trend forecasting going into 2016 including - Case study with actionable insights for hoteliers - Upcoming revenue-generating advertising initiatives - Insights from new travel consumer path-to-purchase research To view the webinar, please visit the HSMAI website