The new RLHC website is backed by HeBS Digital’s award-winning, proprietary smartCMS® Website Technology Platform. Designed specifically for the hospitality industry, the smartCMS® drives direct booking via its more than 30 revenue-generating modules for need periods and occupancy demands by targeting feeder markets and market segments, past guest and in-market travelers via real-time control of content and promotions. “The complete RLHC portfolio of brands is now on one domain,” said RLHC CMO Bill Linehan. “The new RLHC website streamlines the booking process for guests, making it easier to book a stay at any of our properties whether using their mobile phone or computer.” Get the full story at HeBS Digital