“The HEBS Digital team created a website with functionality suited to our needs and a design in line with our redefined company architecture,” said Jacob Messina, Loews Hotels & Co Senior Director eCommerce & Performance Marketing. “HEBS is an extension of our Commercial team, we are very pleased with the end result and our new website.” A successful hotel website must incorporate the right balance of excellent design with technology that is built to drive direct hotel bookings i.e. to incorporate the right balance of “Beauty and Science.” When there is the right technology powering the hotel website, hoteliers are able to engage, retain, and acquire past and future guests, and increase direct revenue in this time of flattening occupancy rates and increased distribution costs. The Loews Hotel website is backed by HEBS Digital’s award-winning smartCMS® Website Technology Platform. Designed specifically for the hospitality industry, the smartCMS® drives direct booking via more than 30 revenue-generating modules for need periods and occupancy demands by targeting feeder markets and market segments, loyalty members and past guest and in-market travelers via real-time control of content and promotions. Get the full story at HEBS Digital