This nomination recognizes HeBS Digital, a leading hotel digital technology, full-service digital marketing and website optimization consulting firm, as a pioneer in the smart data marketing and ad-tech space. Lotte New York Palace partnered with HeBS Digital on a DRM campaign with Sojern, a top travel ad network. The goals were to increase direct hotel bookings, drive website traffic, and effectively steal shares from the OTAs during Q4 2015 and Q1 2016. Targeting consumers with travel intent to New York City, this DRM campaign had an impressive 5,464% ROAS during its 3-month flight. Because the campaign targeted affluent travelers, the ADR for the campaign bookings were 25 percent higher than all bookings made on the hotel’s website. Get the full story at HeBS Digital