With supply predicted to outpace demand in many major markets, and as Airbnb continues to steal share from hotels (STR and CBRE), HeBS Digital wants to help hoteliers lower distribution costs, the only realistic option for improving the bottom line in 2017. HeBS Digital, the firm that helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing helps hoteliers lower distribution costs by 20%, guaranteed by developing a smart direct booking strategy to fit the needs of the property. Get the full story at HeBS Digital