The direct online channel experts at HeBS Digital help hoteliers around the globe, including major hotel brands, luxury hotel and resort brands, casino and gaming resorts, golf and spa resorts, hotel management companies, meeting and conference venues, franchisees and independents. HeBS Digital’s award-winning smartCMS® website technology platform, which serves as the “heart” of any hotelier’s direct channel strategy, incorporates the right balance of excellent design, robust merchandising capabilities and engaging visual and textual content, while providing an optimum user experience from top to bottom. “It has been an exciting year for HeBS Digital, and we are thankful to our clients that inspire us to continually elevate our product and service line to achieve greater results,” said Max Starkov, President & CEO of HeBS Digital. “The ‘Book Direct’ mantra has never been more relevant than today. With our Asia Pacific expansion plans, we look forward to continuing to help the hospitality industry invest smartly in their direct booking strategy and shift share from the OTAs to the direct channel in 2017.” Get the full story at HeBS Digital