This is the seventh generation of HeBS Digital’s proprietary hotel website technology, which traces its origins to the first generation developed by the firm in 2002, and has powered thousands of hotel websites since. The smartCMS supports fully-responsive design as well as adaptive design and powers both single property websites (from select-service vanity websites to complex full-service hotels, resorts and casinos) and multi-property, brand and multi-brand websites. All HeBS Digital clients are already enjoying the numerous benefits and functionalities of the new smartCMS v7. The HeBS Digital smartCMS v7 is built with innovative, industry-first technology, allowing for quick reiteration and constant improvements. With this upgrade, all HeBS Digital clients are experiencing increases in overall performance and responsiveness of their entire website by more than 65%, including front-end download speeds and back-end management. They also have access to new modules that are unparalleled in the industry, including a unique Group Module, loyalty program technology and multi-property specific functionalities. HeBS Digital clients whose websites are powered by the smartCMS are enjoying a cost-of-sale per booking of less than 4.5% and revenue increases of 20% or more in comparison to their previous website. Get the full story at HeBS Digital