HeBS Digital, the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, has been awarded once again for excellence in digital marketing by receiving seven HSMAI Adrian Awards this year. The HSMAI Adrian Awards recognize the best in advertising, public relations, and digital marketing in the hospitality and travel industries and are judged annually by experts in hospitality, travel, tourism and media. All of the winning websites were built using HeBS Digital's proprietary content management system technology – The smartCMS – which recently won the prestigious Gold Stevie ® Award in the Best Software Programming/Design category in the 2014 American Business Awards SM. The smartCMS empowers the property to have complete control over the textual, visual and promotional content on the property/chain website and features responsive/adaptive design for the three screens, an innovative smart personalization engine and one-to-one-marketing capabilities, reservation abandonment prevention technologies, as well as an enhanced merchandising functionality to highlight promotional offers and packages throughout the site. "It's great to see that HeBS Digital's passion for helping hoteliers profit from the direct online channel, increase website revenue and customer engagements, and ultimately shift share from the OTAs results in esteemed awards like the HSMAI Adrian Awards," said Max Starkov, President and CEO of HeBS Digital. "We are honored to share these seven awards with our clients, who benefit tremendously from HeBS Digital's innovative digital technology and marketing applications, revenue-focused campaigns and websites that target and consistently surpass our clients' business goals and result in impressive ROIs." Get the full story at HeBS Digital