In 2016, simply being online isn’t enough anymore. Hoteliers must take their digital presence to a new level in order to outpace the competition, build bottom-line revenues, and command healthy market share through the direct online channel. Savvy hoteliers must be able to innovatively and efficiently utilize their digital marketing resources, invest in the correct digital technology, and remain focused on their most lucrative market segments. Speakers taking part in the webinar: - Sara O’Brien, Associate Director of Marketing - Victoria Hsia, Senior Interactive Media Specialist - Jennifer Alberts, Account Supervisor These digital marketing experts will detail HeBS Digital’s recommended approach to covering all the digital marketing, technology, and asset management line items hospitality marketers should utilize to maximize direct online revenues, address specific property business needs throughout the year, and meet their property’s website design, consulting, and technology needs. “It is so exciting to be able to do this again for the tenth year in a row, especially during such a critical time in online distribution and digital marketing,” said Sara O’Brien, Associate Director of Marketing at HeBS Digital. “Hoteliers that attend the webinar can expect to walk away with everything they need to shift share from the OTAs to the direct online channel, generate the highest returns possible, and make 2016 their best year yet.” Hoteliers can join the webinar Thursday, August 27th at 2 p.m. EST to learn more about 2016 budgeting best practices. Register for the webinar at HeBS Digital